WebReach, Richness, Affiliation. Reach- dimension with customers concerned turn the firms access and connection to customers (generally want to extend this) Richness- … WebThe reach dimension of relationships with customers is concerned with their buying power. ANS: F PTS: 1 DIF: Moderate REF: Reach, richness and affiliation The richness dimension of relationships with customers is concerned with the depth and detail of the one-way flow of information between the firm and the customer.
Information Richness versus Reach ServiceChannel
WebSep 19, 1999 · They emphasize the role information plays in every business, and they demonstrate that companies will no longer be forced to choose between "richness" (the quality of information) and "reach" (the number of … WebOct 24, 2024 · Alibaba vs. Amazon Round 1: State of Growth and Health Alibaba is healthy and growing strong. In fact, Alibaba brought in a recorded net income of 9.6 billion in the fiscal year ending in March... timothy robbins movies
The 3R framework: Improving e-strategy across reach, …
WebFeb 1, 2003 · Affiliation is about whose interests the business represents. And richness is the depth of the information that a business gives to or collects about its customers. WebReach is about access and connection. It means simply how many customers a business can access or how many products it can offer. Affiliation is about whose interests the … WebFeb 24, 2000 · They consider three factors: reach, richness and affiliation. Reach refers to the size of your audience, richness to the intricacy and customisation of the services you … parthenologist